Oppo's New Online-Only Brand to Launch First Smartphone via Amazon India

Oppo A3 also features multiple colour options, including Black, Pink, Red, and Silver. That being said, the hardware of the Oppo A3 is quite superior when comparing with affordable options, including the Redmi 5A. The dual-SIM (Nano) Oppo A3 runs Android 8.1 Oreo-based ColorOS 5.0 and features a 6.2-inch full-HD+ (1080x2280 pixels) LTPS display along with 19:9 aspect ratio. It is powered by an octa-core MediaTek Helio P60 SoC, coupled with 4GB of RAM, and has a 16-megapixel rear camera sensor, 8-megapixel front camera sensor, and 128GB of onboard storage. The handset also packs a 3400mAh battery.

Therefore, the Realme 1 is likely to be a cheaper version of the Oppo A3. It could come with ColorOS 5.0 based on Android 8.1 Oreo but with inferior specifications.

Speaking on the launch of the brand, Madhav Seth, Chief Executive Officer, Realme India, said, "Today, young consumers prefer a better phone design that represents their different but real personalities. They are looking for an affordable price option without compromising on the built-quality and the device performance. On the functional side, their ask is a smarter camera and selfie experience. Realme phones will satisfy the needs of the young and online consumers through its exquisite design, leading specs, cutting edge technology and industry-leading quality. We believe we will be the real disruptor in online smartphone market."

Talking about its partnership with Realme, Noor Patel, Director - Category Management, Amazon India said "Smartphones continue to be one of our largest categories, making us the destination of choice for customers as well as brands. We are excited to partner with Oppo for the launch of their new sub-brand that appeals to savvy, young shoppers. Their new smartphone, the Realme 1, will be available from May 15 exclusively on Amazon.in. With a focus on providing the best selection at the best prices and the convenience of fast & reliable delivery, we have and will continue to work customer backwards."